Why UCLA and not Oregon? BIG10 wanted to lock SEC out of L.A. market. Which tells me it’s not all about TV ratings, there is some strategy here. Once you put Ohio St, Penn St, Mich on your schedule, your viewers go up substantially on average. The same way ours do with TX and ou. So if viewers don’t matter, who gets the last few seats at the big boy football table? Clearly Oregon is the most interesting, then who?
Oregon isn't bad academically. They're ranked 99th, and they're an AAU member. But they don't bring the same level of prestige that UCLA brings.