I'm not so sure it's going to burst anytime soon. I'd expect the streaming giants are about to step in and throw even bigger money around.
I do think there is a limit to how rich the SEC/B10 can get without the other 60% of the country. If they truly separate into their own playoff structure, the interest level in their teams is going to plummet overall. Fans really only care about (watch) what affects their favorite team, and there's nowhere that is more true than college sports.
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