OU stepping up and hitting a grand slam. IMO, this is the only way NIL deals work with schools giving each player set amounts ($50K/year in this case) verses dropping hundreds of thousands or million+ on stars which obviously creates resentment.
https://www.1oklahoma.com
A group of Oklahoma businessmen, community leaders, alumni, and leaders in the faith-based community have partnered alongside Hall of Fame Coach Barry Switzer to form a one-of-a-kind NIL collective doing business as 1Oklahoma Foundation. 1Oklahoma Foundation is a non-profit organization committed to collaborating with and serving some of the most impactful non-profits throughout the state of Oklahoma through the Name, Image, and Likeness of OU athletes. 1Oklahoma Collective will deliver one of the most comprehensive and impactful NIL offerings in the country.
1Oklahoma Foundation Athletes will have the opportunity to earn NIL Revenue while contributing to the greater good of their community. This impact will come via partnerships with 1Oklahoma partner non-profits in various communities throughout Oklahoma. The spirit of making a difference aligns with the high standards for student-athletes set forth by the OU athletic programs. It aligns with the statewide "Oklahoma Standard" initiative of preserving and promoting a culture of citizens making a difference through Acts of Service. 1Oklahoma Foundation is excited to partner with OU athletes from the Football, Men's Basketball, and Softball Programs.
There's Only One!