I'm sorry, but I would much rather watch us play Arizona, Arizona State, Utah and Colorado..and I would bet that most non-OSU fans who are TV surfing would be more inclined to as well over KSU v. Memphis, OSU v. UCF, Iowa State v. Houston, Kansas v. Boise State. It is about branding, and those PAC 12 schools have much bigger and better branding, that is what will bring in the dollars and streaming/TV viewers in the years to come. Ask Chad Weiberg, he will tell you the same thing, our brand has really taken off in the last decade, and that will be huge in future realignment, because this thing is not even close to being over. I think the Big 12 needs to cool its jets right now.
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