SMU money still runs rampant. EVERY major family in Dallas has SMU ties, and the entirety of Highland Park/University Park has SMU ties. SMU is the hometown team for anyone that grew up around Dallas, and is over the age of 40. If you don't believe fans will get rabid for them, just look what happened a few years ago with their basketball program. Pro athletes and celebrities were showing up every night, and the town was talking about it daily around the water cooler.