As a 30-ish year-old with a family I do not want to spend $100 on a weeknight just for a win. 20 years ago that may be fine but to drive from Oklahoma City or Tulsa I want a little more for my dollar. I’m not saying corny games etc. I’m talking like a fun DJ or laser show or the photo cinematic historical video they displayed on the court for homecoming and hoops. They should do that every single game. It’s not just winning and losing, the environment needs improved significantly. The game of basketball has changed, recruiting has changed, expectations have changed, and the attention span has changed for many Americans.