Some bowl games can be sponsored for under $500k whick includes a handful of commercials each half and the name recognition. There will always be companies/organizations standing in line for the opportunity to host.
ESPN will essentially cover the broadcast costs because they will make money from advertising to the point of a net profit beginning before halftime.
Stadium authorities have an otherwise empty stadium...they are in.
Cities are whores and will sell their soul for the opportunity to have thousands of outsiders spending money locally for a couple days.
McKinney, Texas completed a $70M HS stadium two years ago and stands to make $1M-$2M each of the next four years hosting the DII championship game.
Everyone associated with the crappy bowls makes a ton of money.... except the schools
ESPN will essentially cover the broadcast costs because they will make money from advertising to the point of a net profit beginning before halftime.
Stadium authorities have an otherwise empty stadium...they are in.
Cities are whores and will sell their soul for the opportunity to have thousands of outsiders spending money locally for a couple days.
McKinney, Texas completed a $70M HS stadium two years ago and stands to make $1M-$2M each of the next four years hosting the DII championship game.
Everyone associated with the crappy bowls makes a ton of money.... except the schools